XY Education

Empowering Minds, Transforming Futures.

XY Education, an MBA training institute established in 2013, approached us with a request to create a brand-new identity that reflects their values of empowerment, inspiration, and enlightenment.

XY Education has been a beacon for MBA aspirants, founded by Ross MBA graduates, and has successfully guided over 300 students into top business schools across the US, Europe, and Asia. They boast a team of over 80 consultants, all graduates from prestigious institutions, dedicated to ensuring the highest success rates for their students.

THE CHALLENGE

XY Education needed a brand identity that could resonate with their diverse and ambitious student base spread across continents. They wanted a design that not only reflected their values but also stood out in the highly competitive education market.

THE SOLUTION

We moved away from traditional, overused educational themes and drew inspiration from global markets, incorporating elements symbolizing empowerment and cohesion. We designed the logo and graphic system using the structure of the letters "XY," representing a modern and dynamic design approach.

Our design included a vibrant color palette, a comprehensive brand deck, brochures, and WeChat templates, laying a solid foundation for their future marketing efforts.

Impact

The new brand identity we created for XY Education not only set them apart in the competitive landscape but also perfectly aligned with their mission of empowerment and inspiration. By focusing on a design that is both modern and rich in cultural elements, we helped XY Education enhance their market presence and forge deeper connections with their students.

At XY Education, we believe in the power of design to elevate and inspire, creating a brand that is as dynamic and diverse as the community it serves.