Hyrba Marketplace

Introducing San Francisco’s First Cannabis Equity Marketplace

Most people agree that a community’s strength lies in its diversity. We inherently understand that different perspectives enrich our understanding and creativity.

Yet, you often see singular brands standing out in a crowded marketplace. It’s no surprise when you consider the power of a well-crafted identity.

For the longest time, branding has focused on distinct visual elements—a logo, a color scheme, a tagline. But a truly remarkable brand identity does more than that; it tells a story, builds connections, and reflects values.

Hyrba, San Francisco’s first Cannabis Equity Marketplace, came to us with a mission: to create a brand identity that would amplify the voices of underrepresented communities and embody their core values of equity, diversity, inclusion, and sustainability.

THE CHALLENGE

Aspiring to be a vibrant community hub in the heart of the Mission District—a neighborhood rich in historical immigrant culture from its Irish and German beginnings to its current Hispanic and Latino communities—Hyrba needed an identity that resonated deeply with its audience.

THE SOLUTION

Our journey began with a field trip to the Mission. We explored Valencia Street, admired the colorful murals, and immersed ourselves in the neighborhood’s diverse cultural atmosphere. Inspired by Spanish-style patterned tiles, we decided to step away from traditional cannabis aesthetics. Instead, we embraced a modern approach, drawing on global marketplace textures and vibrant floral motifs that symbolize beauty and community connection.

We crafted a vibrant color palette and custom typography inspired by the bustling markets of Mexico City. Our macro photography of Hyrba’s cannabis products, combined with collaborations with local mural artists, brought a unique and authentic feel to the brand. This design approach not only set Hyrba apart from other dispensaries but also created a space where the community could see their values reflected.

THE IMPACT

By aligning Hyrba’s brand identity with the rich cultural tapestry of the Mission District and focusing on modern, inclusive visuals, we helped Hyrba stand out in a competitive market. This new identity not only elevates Hyrba’s presence but also invites the community to engage with a brand that genuinely represents their voices and values.

We believe that a great brand is never created in isolation. It’s the result of collaboration, understanding, and a shared vision. With Hyrba, we’ve crafted an identity that is as dynamic and diverse as the community it serves.